Suzuki
In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan's giant silk industry.
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| Suzuki Logo |
Suzuki logo is both simplistic and elaborate at the same time. It is difficult not to recognize the ‘S’ letter forming the emblem. However, sharp edges and chopped forms are definitely associated with the Japanese culture, reminding of samurai heritage and hieroglyphs. The company’s name below the logo is designed in customized Helvetica font.
Suzuki logo is arguably one of the most long-standing and globally recognized emblems in automotive world. Introduced in 1958, four years after the first Suzuki car had been built, the emblem featured a stylized ‘S’ letter, the initial of the brand’s name. Completed with full Suzuki name, the logo has become an icon.
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