Wednesday, 7 September 2016

Ford Logo and Description

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Ford Logo
Ford Motor Company is proud to have one of the most recognizable corporate logos in the world, the one that has been used for most of the company’s history. Yet, Ford’s first production car, Model A, introduced in 1903, featured an emblem with stylized ‘Ford Motor Company’ wording, complete with a fashionable artistic border.
The idea was supported by Henry Ford in 2011 and the notorious combination of script and oval badge became the trademark of all Ford vehicles sold in Great Britain. Yet, the rest of Ford automobiles and company internal communications went on to use the plain script lettering through the late 1920s.
The Ford logo has long been associated with blue color which has earned it wide recognition. The latest version of the logo, introduced in 2003 to celebrate Ford’s 100th anniversary, features a gradient of shades, from light blue at the top to navy blue at the bottom. The ‘Ford’ wording is designed in white letters and there is also a white oval line, embedded into the logo. At the dawn of Ford empire the emblem used to be black and white.


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